We've learned a lot over the years helping ISV's and partners find their way to success by selling through hyperscale cloud marketplaces, like AWS Marketplace, Azure Marketplace, and Google Cloud Marketplace.
While it's easy to draw a singular path, our experience has made it clear that everyone's path to success is different but all are comparable.
The most important component, often overlooked, is your "map". Yes, your plan for reaching this destination.
The best way to plan for any journey (think in the pre-smartphone era), is to know where you're headed, what you need for the journey, and some idea of how long it will get there. Of course, the driver and passengers should all be either involved in these decisions or aware of the plan.
In the context of the Cloud GTM journey, that is rarely the case, however. This schematic calls out the primary stops along the way, each one worthy of understanding and decision.
Schedule a free intro call with me to talk about your travel plans.
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